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“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both.” James Michener

Q: Why should I be on the Web?

A: There are many reasons, but for businesses the answers fall into a few main categories:

1. To be accessible. The Internet has become so popular during the last few years that not having a Web presence is like not being in the telephone directory.

2. To attract more business or new business. Your Web site can be at work selling your product or service 24 hours a day, seven days a week. The Web's immediacy and multimedia capabilities are unmatched by conventional advertising media. Your Web site may not replace your other advertisements, but it will complement them in a very powerful way when used properly.

3. To serve current customers or clients better. Technical support, product specifications, price lists, phone numbers and e-mail addresses can all be incorporated into your Web site. This could give your customer-service efforts a big boost and save you money.

4. To conduct on-line commerce. Customers can use their credit card to securely order goods or services from your on-line store.